On the heels of a successful launch of Jerry Kramer’s website, his management team and I agreed to create an exclusive apparel and merchandising brand for Jerry and his history as a Green Bay Packer legend.
• Develop exclusive apparel and merchandise for Jerry’s personal brand and his Pro Football Hall of Fame bid.
• Develop a line of apparel and merchandise specifically for Jerry Kramer and his legacy as a historic football player.
• Increase Jerry’s exposure through quality designs and products.
• Remind the public of his accomplishments and storied past as a player and public figure.
• The new apparel increased sales from only 2 or 3 items per day to over 10-12 items per day.
• Online exposure and discussion regarding Jerry’s bid for the Hall of Fame increased three-fold.
• Within the first month, proof of concepts became viable products with hundreds of sales allowing for increased efforts and development in designing new and more varied products.